Project Praxis

Vector & Co., one of our long-time partners, ran their 22-person studio on a mash-up of Linear, Notion, Figma, and three shared Google Drives. Project context lived in five places. New hires took weeks to find anything, and client-side reviewers had to be onboarded into three separate tools.

After six months of trying to make off-the-shelf tools fit, they asked us a different question: could we build the right tool, and would other studios buy it?

A purpose-built platform for creative agency workflows: projects, rounds of review, asset versioning, client approval gates, billing milestones, and time tracking, all in one model. Real-time collaborative editing on briefs and review threads.

Granular permissions so clients see exactly what they need to and nothing else. We launched as a paid product after six months of Vector & Co. dogfooding, with three other studios as design partners.